Print Mail Campaigns for Realtors and Realty Companies
Let us manage your next direct mail campaign from start to finish.
Direct mail postcard advertising is a fast, effective and affordable way to grow your real estate business. Direct mail advertising allows realtors to grow their business while maximizing their advertising dollar. It costs a lot less than TV or radio advertising and your success is tracked and measured.
Real Estate postcard mailers are a great way to get more clients, referrals and listings. PM Campaigns makes marketing for your business easy and gives you more time to focus on your work.
- Use Real Estate Postcards and Direct Mail to attract new customers
- Get more listings by reaching more clients in targeted areas
- Use our Variable Data Printing Services (VDP) to personalize the information for each mailer
- Filter your mailing by age, income marital status, home owners, length of residence and much more
- Increase referrals and build trust
- Increase your sales average
Click on the following tabs to see how it works.
- Real Estate Campaign Examples
- Real Estate Campaign Returns
- Real Estate Campaign Types
- Real Estate Campaign Offers
Real Estate Direct Mail Postcards
Direct mail, in general has between a .5 to 1.5 percent response rate. All the factors I have listed above can effect that return. So, if you mail out 1000 mailers and you get a 1% response, that is 10 people call, come in or contact you. Let's say 8 of those responders purchase your product or use your service. What is your profit from each transaction?
In the case of a new customer, what is the lifetime value of that customer. For instance if you sell gym memberships for $10.00 per month and they sign a 12 month contract, then they have a value of $120.00 per year minus expenses. A doctor who acquires a new patient may expect 4 visits a year from that patient and so on.
Real Estate Campaign Returns
| Amount | Cost | Return | Profit |
|---|---|---|---|
| 1000 | $460 | $500 | $40 |
| 2500 | $1010 | $1250 | $240 |
| 5000 | $2000 | $2500 | $500 |
| 10000 | $4000 | $5000 | $1000 |
*postage is based on a saturated mailing, 3rd class. Response: 1% or 25 people
For a simple scenario let's say you had 8 "sales" and have a net profit of $20.00 per client and there is no future expectations. Your total net profit was $160.00 (20 x 8). If the mail campaign costs you $1000.00 you lost $740.00. Similarly, if your net profit was $200.00 per client, your total net profit would be $1600.00 and, assuming the same $1000.00 mailer expense, you made $600.00.
Real Estate Campaign Types
There are many options for realtors to customize their mailing campaigns.
| Type | Target |
|---|---|
| Loyalty Mailing: | Keep in touch with your list of clients and get more referrals |
| Every Door Direct Mail (EDDM): | Save money by mailing to everyone in a specific area |
| New Move Mailing: | Say hi to your new neighbors with a targeted mailer |
| Targeted Consumer Mailing: | Pick and choose your data to reach the most ideal client for you |
Real Estate Campaign Offer Examples / Approaches
- FREE Home Warranty (with sale)
- FREE Professional Photography (with listing)
- FREE Professional Home Staging (with listing)
- Highlight "Just SOLD" properties
- Highlight "Just LISTED" properties
Let's Get Started!
We appreciate the opportunity to serve you. You will find that we are very communicative throughout the processes of your job. It is our desire to provide you with the very best in both service and product and we believe good communications are the anchor pins that support everything else.
We encourage you to contact us with any questions, read every correspondence completely and question anything you feel unclear about or are simply curious about.