Print Mail Campaigns for Dentists & Dental Practices
Let us manage your next direct mail campaign from start to finish.
Direct mail postcard advertising is a fast, effective and affordable way to grow your dental practice. Direct mail advertising allows dentists to grow their practices while maximizing their advertising dollar. It costs a lot less than TV or radio advertising and your success is tracked and measured.
Dental postcard mailers are a great way to get more patients and referrals, improve your brand and introduce new services and staff. PM Campaigns makes marketing for your business easy and gives you more time to focus on your practice.
- Use Dental Postcards and Direct Mail to attract new customers
- Drive your traffic to your website and/or social network
- Use our Variable Data Printing Services (VDP) to personalize the information for each mailer
- Make announcements and introduce services
- Build awareness of your brand and company
- Stay in touch with your patients
Click on the following tabs to see how it works.
- Dental Campaign Examples
- Dental Campaign Returns
- Dental Campaign Types
- Dental Campaign Offers
Dental Direct Mail Postcards
Direct mail, in general has between a .5 to 1.5 percent response rate. All the factors I have listed above can effect that return. So, if you mail out 1000 mailers and you get a 1% response, that is 10 people call, come in or contact you. Let's say 8 of those responders purchase your product or use your service. What is your profit from each transaction?
In the case of a new customer, what is the lifetime value of that customer. For instance if you sell gym memberships for $10.00 per month and they sign a 12 month contract, then they have a value of $120.00 per year minus expenses. A doctor who acquires a new patient may expect 4 visits a year from that patient and so on.
Dental Campaign Returns
Amount | Cost | Return | Profit |
---|---|---|---|
1000 | $460 | $500 | $40 |
2500 | $1010 | $1250 | $240 |
5000 | $2000 | $2500 | $500 |
10000 | $4000 | $5000 | $1000 |
*postage is based on a saturated mailing, 3rd class. Response: 1% or 25 people
For a simple scenario let's say you had 8 "sales" and have a net profit of $20.00 per client and there is no future expectations. Your total net profit was $160.00 (20 x 8). If the mail campaign costs you $1000.00 you lost $740.00. Similarly, if your net profit was $200.00 per client, your total net profit would be $1600.00 and, assuming the same $1000.00 mailer expense, you made $600.00.
Dental Campaign Types
There are many options for dental practices to customize their mailing campaigns.
Type | Target |
---|---|
Loyalty Mailing: | Keep in touch with your patients and improve retention |
Every Door Direct Mail (EDDM): | Save money by mailing to everyone in a specific area |
New Move Mailing: | Say hi to your new neighbors with a coupon |
Targeted Consumer Mailing: | Pick and choose your data to reach the most ideal patient for you |
Radius Mailing: | Reach everyone in a radius around your practice |
Dental Campaign Offer Examples
- $99 Dental Exam, cleaning and X-rays included
- FREE Spin Brush for new patients
- FREE Dental Exam for Infants (up to 18 mo old)
- FREE Teeth Whitening
- $500 off Invisalign
Let's Get Started!
We appreciate the opportunity to serve you. You will find that we are very communicative throughout the processes of your job. It is our desire to provide you with the very best in both service and product and we believe good communications are the anchor pins that support everything else.
We encourage you to contact us with any questions, read every correspondence completely and question anything you feel unclear about or are simply curious about.