Let us be your single-source for managing your next direct mail project from start to finish.Whether you are providing information to your members or appealing for donations and gifts, PM Campaigns has the experience to support every aspect of your project. Your lists are perfectly secure in our protected servers, we offer data services to maintain your list in-house and have the resources to keep track of your past donors if they move. From appeal letters with business replys or donation forms and envelopes, we are well prepared to accommodate your needs. Our non-profit clients trust us to provide the highest quality of product while helping keep the costs as low as possible.
Direct mail, in general has between a .5 to 1.5 percent response rate. All the factors I have listed above can effect that return. So, if you mail out 1000 mailers and you get a 1% response, that is 10 people call,
come in or contact you. Let's say 8 of those responders purchase your product or use your service. What is your profit from each
transaction? In the case of a new customer, what is the lifetime value of that customer. For instance if you sell gym memberships
for $10.00 per month and they sign a 12 month contract, then they have a value of $120.00 per year minus expenses. A doctor who
acquires a new patient may expect 4 visits a year from that patient and so on.
*postage is based on a saturated mailing, 3rd class.
Response: 1% or 25 people
For a simple scenario let's say you had 8 "sales" and have a net profit of $20.00 per client and there is no future expectations. Your
total net profit was $160.00 (20 x 8). If the mail campaign costs you $1000.00 you lost $740.00. Similarly, if your net profit was
$200.00 per client, your total net profit would be $1600.00 and, assuming the same $1000.00 mailer expense, you made $600.00.
Determining who you should advertise to. Generally we can acquire list information about individuals based on
their age, income, location, home value, length of resident, gender, ethnicity and more. You may want to use one or more of these
demographic selects to pinpoint specific individuals based on your particular company position, product or service. You may also
want to mail to everyone within a range of your company location.
We appreciate the opportunity to serve you. You will find that we are very communicative throughout the processes of your job. It is our desire to provide you with the very best in both service and product and we believe good communications are the anchor pins that support everything else. We encourage you to contact us with any questions, read every correspondence completely and question anything you feel unclear about or are simply curious about.
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